Quevedo & Ponce - Noticias Legales

How to Protect Your Business from Litigation: Basic Legal Tips

Litigation can be one of the greatest threats to any business, affecting both its resources and reputation. Whether due to labor conflicts, contractual disputes, or issues related to intellectual property, litigation can divert attention from what truly matters—business growth and development. To avoid these risks, we offer some practical tips:

  • Draft Clear Contracts: Formalize your business relationships with clear contracts with partners, employees, suppliers, and clients, specifying the rights and responsibilities of each party.

  • Comply with Labor Legislation: To avoid labor conflicts, ensure compliance with Ecuador’s labor laws, such as the Labor Code. This includes the payment of wages, social benefits, and maintaining adequate working conditions.

  • Protect Your Intellectual Property: Register your trademarks, patents, and copyrights with the SENADI. This ensures that your creations are protected and provides legal tools to defend your rights if infringed.

  • Maintain Clear Accounting Records: Keep transparent financial records to comply with the SRI and avoid debt-related issues. If you have financial conflicts, seek agreements with creditors before they escalate into litigation.

  • Hire a Specialized Attorney: A corporate lawyer will help you avoid legal disputes, advising on contract drafting and asset protection.

  • Encourage Internal Dispute Resolution: Promote dialogue and mediation within your company to resolve disputes effectively and prevent long and costly litigation.


At Quevedo & Ponce, we understand that litigation can pose a serious threat to your business. That’s why we offer specialized legal counsel to help you prevent conflicts and protect your interests.

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El impacto social de los términos en las marcas va más allá de lo legal. Un ejemplo reciente es el rechazo de la marca “BIMBO QSR” en Suiza, donde “Bimbo” se considera ofensivo en alemán. Este caso subraya la necesidad de evaluar las sensibilidades culturales al registrar una marca, especialmente para empresas con proyección internacional.

“Bimbo” Brand Rejected in Switzerland: The Importance of Cultural Perceptions in Trademark Registration

“Bimbo” Brand Rejected in Switzerland: The Importance of Cultural Perceptions in Trademark Registration

In the world of intellectual property, trademark protection involves not only legal aspects but also the social impact of the terms used. A recent case in Switzerland highlights how a trademark can be rejected if its name has immoral or insensitive connotations towards specific social groups.

Marca “BIMBO” Rechazada en Suiza: La Importancia de las Percepciones Culturales en el Registro de Marcas

Marca “BIMBO” Rechazada en Suiza: La Importancia de las Percepciones Culturales en el Registro de Marcas

El impacto social de los términos en las marcas va más allá de lo legal. Un ejemplo reciente es el rechazo de la marca “BIMBO QSR” en Suiza, donde “Bimbo” se considera ofensivo en alemán. Este caso subraya la necesidad de evaluar las sensibilidades culturales al registrar una marca, especialmente para empresas con proyección internacional.

Administrative Tribunal of Quito Protects the Rights of a Designation Of Origin Registered in the European Union and WIPO

Administrative Tribunal of Quito Protects the Rights of a Designation Of Origin Registered in the European Union and WIPO

Quevedo & Ponce successfully acted on behalf of the Consorzio Produttori e Tutela della DOP FONTINA in response to a lawsuit filed by an Ecuadorian company, which primarily argued that FONTINA was not registered in Ecuador. However, the Administrative Litigation Tribunal located in the Metropolitan District of Quito upheld the challenged administrative act, citing the risk of consumer confusion and applying Decision 486 of the Andean Community, emphasizing the importance of protecting designations of origin, even without formal registration in Ecuador.

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