Quevedo & Ponce - Legal News

Mergers & Acquisitions: How to Prevent Your Business from Incurring in Sanctionable Economic Concentrations under Ecuadorian Law

When discussing mergers and acquisitions (M&A), we refer to a series of legal and non-legal acts, including economic, financial, and accounting actions.

Whether a company acquires the rights of another, either fully or partially, the expected outcome is always to have a larger company (understood as market share) compared to any of the preceding entities.

The point of legal interest, however, arises when the result of these acts violates regulations governing the economic concentration of commercial operators. In Ecuador, the Organic Law of Regulation and Control of Market Power stipulates that certain companies engaging in capital transfers must notify the competent authority (Superintendency of Economic Competition), which will then evaluate each case to determine if there have been any regulatory infringements.

The companies required to make the aforementioned notification are:

a) Those whose total business volume exceeds the limit set by the Regulatory Board within a specific period.

b) Those in which, as a result of the concentration, a share equal to or greater than 30 percent of the relevant market for the product or service at the national level or in a local market is acquired or increased.

If a breach of regulations is determined, such as failing to comply with the required notification, it is within the competent authority’s power to impose sanctions, typically monetary penalties, which can be a significant burden for the company receiving them.

For these reasons, before initiating a corporate procedure aimed at completing mergers and acquisitions, it is recommended that companies seek proper legal counsel and adhere to compliance standards, encompassing both good corporate practices and proper observance of regulations such as Competition Law.

At Quevedo & Ponce, our team of experts with extensive experience is qualified to provide you with the appropriate legal advice based on your specific needs and in accordance with your company’s activities.

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Disolución, liquidación y cancelación de empresas mercantiles en Ecuador

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La disolución, liquidación y cancelación de empresas mercantiles en Ecuador es un proceso clave cuando una empresa deja de operar, no genera ingresos o no es rentable. Cerrar la empresa de manera oportuna evita la acumulación de obligaciones fiscales y administrativas, reduciendo riesgos de sanciones y gastos innecesarios. Existen diversas opciones jurídicas para llevar a cabo este procedimiento, cada una adecuada a distintas circunstancias.

Avoid Fines which rank from 2 to 20 Basic Salaries! – Gender Equality Plan for Companies in Ecuador

Avoid Fines which rank from 2 to 20 Basic Salaries! – Gender Equality Plan for Companies in Ecuador

The Equality Plan must be registered before July 31, 2025, with the Ministry of Labor, or fines ranging from 2 to 20 basic salaries will be imposed on companies and public institutions that fail to comply with the law. This Plan ensures equal treatment and opportunities between women and men in the workplace, promoting inclusion and aiming to eliminate discrimination.

¡Evita multas de 2 a 20 salarios básicos! – Plan de igualdad laboral para compañías

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El Plan de Igualdad, debe registrarse antes del 31 de julio de 2025 ante el Ministerio del Trabajo, o se impondrán multas de 2 a 20 salarios básicos a las compañías e instituciones públicas que no cumplan con la ley. Este Plan garantiza el mismo trato y oportunidades entre mujeres y hombres en el ámbito laboral, promoviendo la inclusión y buscando eliminar la discriminación.

“Bimbo” Brand Rejected in Switzerland: The Importance of Cultural Perceptions in Trademark Registration

“Bimbo” Brand Rejected in Switzerland: The Importance of Cultural Perceptions in Trademark Registration

In the world of intellectual property, trademark protection involves not only legal aspects but also the social impact of the terms used. A recent case in Switzerland highlights how a trademark can be rejected if its name has immoral or insensitive connotations towards specific social groups.

Marca “BIMBO” Rechazada en Suiza: La Importancia de las Percepciones Culturales en el Registro de Marcas

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El impacto social de los términos en las marcas va más allá de lo legal. Un ejemplo reciente es el rechazo de la marca “BIMBO QSR” en Suiza, donde “Bimbo” se considera ofensivo en alemán. Este caso subraya la necesidad de evaluar las sensibilidades culturales al registrar una marca, especialmente para empresas con proyección internacional.

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